Himalayan Goji Berries, scientific name Lycium barbarum.
These small red Goji Berries are very sensitive. To harvest them, they must be shaken off of their bushes carefully, and collected without the touch of human hands. If skin comes into contact with the berries they will become oxidized, become discoloured, and lose their amazing properties.
Basic Price of goji berries= 500 Rs /kg
70 Gms price is = 35 Rs+10 Rs packing+ 45 Rs profit= 90 Rs cost, MRP 160 Rs for 70 Gms.
- Helps reduce your risk of cancer and cardiovascular disease.
- Contains 18 amino acids – the building blocks for protein.
- Contains over 12 times more protein than apples, oranges, or strawberries.
- The goji berry is a better source of beta-carotene than carrots themselves.
- Higher levels of vitamin C than oranges.
- The goji berry contains polysaccharides, which can help prevent cancer, neutralize the side effects of chemotherapy and radiation, normalize blood pressure, balance blood sugar, combat autoimmune disease, act as an anti-inflammatory, lower cholesterol, and increase calcium absorption.
Other doctors and scientists have recognized the value of the goji berry, too:
- “Lycium [the goji berry] tonifies jing [vital energy] and qi [breath] and strengthens the yin tao [capacity for physical exercise].”
— Tao Hong Jing, Commentary on the Divine Farmer’s Handbook of Natural Medicine
- “Pang jia [goji berries] cure illness related to the heart and clear heat [discomfort and illness] within the body.”
— Gama Rangjunduojie, Tibetan Medical Doctor
Goji berries have been used for 6,000 years by herbalists in China, Tibet and India to:
- protect the liver
- help eyesight
- improve sexual function and fertility
- strengthen the legs
- boost immune function
- improve circulation
- promote longevity
What research has been done on goji berries?
Goji has only been tested on humans in two published studies. A Chinese study published in the Chinese Journal of Oncology in 1994 found that 79 people with cancer responded better to treatment when goji was added to their regimen.
There have been several studies that show that goji berry contains antioxidants and that goji extracts may prevent the growth of cancer cells, reduce blood glucose, and lower cholesterol levels. However, that doesn’t necessarily mean that goji will have the same benefits when taken as a juice or tea.
Although goji berries like the ones used in traditional Chinese medicine aren’t very expensive, goji juice is very pricey. Considering that a 32-ounce bottle of goji juice (about an 18-day supply) can run as high as $50 USD, the evidence isn’t compelling enough at this time to justify the cost of goji juice.
Also, we don’t know the side effects of regular goji consumption, or whether it will interfere with treatments or medications.
What do goji berries taste like?
Goji berries have a mild tangy taste that is slightly sweet and sour. They have a similar shape and chewy texture as raisins.
In traditional Chinese medicine, goji berries are eaten raw, brewed into a tea, added to Chinese soups, or made into liquid extracts.
Goji juice is also available, usually in 32-ounce bottles.
Goji berries have appeared in snack foods in North America. For example, the health food store Trader Joe’s sells a goji berry trail mix.
Possible drug interactions
Goji berries may interact with anticoagulant drugs (commonly called “blood-thinners”), such as warfarin (Coumadin®). There was one case report published in the journal Annals of Pharmacotherapy of a 61-year old woman who had an increased risk of bleeding, indicated by an elevated international normalized ratio (INR). She had been drinking 3-4 cups daily of goji berry tea. Her blood work returned to normal after discontinuing the goji berry tea.
Where to find goji berries
Whole goji berries are available at Chinese herbal shops.
Goji juice can be found in some health food stores, online stores, and through network marketers.
Cheng CY et al. “Fasting plasma zeaxanthin response to Fructus barbarum L. (wolfberry; Kei Tze) in a food-based human supplementation trial.” British Journal of Nutrition. 93.1 (2005):123-30.
Lam AY et al. “Possible interaction between warfarin and Lycium barbarum L.” Annals of Pharmacotherapy. 35.10 (2001):1199-201.
Wu H et al. “Effect of Lycium barbarum polysaccharide on the improvement of antioxidant ability and DNA damage in NIDDM rats.” Yakugaku Zasshi. 126.5 (2006):365-71.